Dr. Usha Seshadri
Namaste,
I'm Usha Seshadri, currently an Associate Professor in Marketing at VIT-AP University, Amaravathi campus, Andhra Pradesh. My academic journey has been richly defined by experiences and milestones that have subtly shaped my approach to teaching, research, and mentorship. Among these, completing my Masters in International Management (Gold Medallist) and my Doctorate in Marketing from Pondicherry University were foundational steps. Further, qualifying for the UGC NET has enabled me to contribute more effectively to our vibrant academic community.
About Me
With interests spanning Research Methodology, Digital Marketing, Marketing Analytics, Consumer Behaviour, Retail Management, and Rural Marketing, I've spent over a dozen years weaving corporate insights with academic rigor. Beyond the classroom, I've engaged in convening significant events like the second International Conference on Digital Transformation and Business Sustainability and the third pan-India annual business plan competition, V-Launch Pad, fostering a platform for innovation and scholarly discussion.
In my role as the Technology Transfer Officer at the Innovations, Incubation, and Entrepreneurship Cell of VIT-AP University, I'm committed to bridging ideas and practical implementation, underscoring the importance of innovation in our rapidly evolving world. Moreover, guiding PhD students in digital marketing and sustainable marketing has been a fulfilling endeavor, allowing me to support the next generation of scholars in these critical areas.
The BookBuzz Club at VIT-AP University is a cherished initiative, reflecting my belief in the transformative power of reading and discussion. It's a space where we explore, question, and learn together, fostering a community of curious and engaged learners.
As I stand among you today, I'm reminded that our journey in academia is a collective endeavor. Each achievement is a testament to our shared commitment to learning, growth, and the pursuit of knowledge. I look forward to the conversations and collaborations that lie ahead, as we continue to explore the vast landscapes of education and innovation together.
Work Experience
May 2019-Till Date
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Assistant Professor (Senior Grade), VIT-AP University
Past Experiance
Assistant Professor,
Vignan Jyothi Institute of Management
Faculty, Bahrain Training Institute
Lecturer, RJS Institute of Management Studies
Academic Associate, IIM Indore
Guest Faculty (Full Time), Pondicherry University
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Education
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Ph.D.- Consumer Disposition Behaviour: An Exploration of Factors, Typology and Tendency from Pondicherry University.
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MIM from Pondicherry University (Gold Medallist).
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B.SC (Chemistry) from Pondicherry University.
Certifications
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Learning to Teach Online (an online non-credit course) authorized by UNSW Sydney (The University of New South Wales) and offered through Coursera (Apr 2020).
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Done following courses- Issued by Coursera | Authorized by: IBM.
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A.Introduction to AI; Getting Started with AI using IBM Watson;
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Building AI-Powered Chatbots Without Programming;
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Chatbot Building Essentials Badge (Apr 2020);
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The fundamentals of Digital Marketing-Free certification (Nov 2018) -Issued by Google.
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Use WordPress to Create a Blog for your Business (May 2020)- MOOC course offered by Rhyme
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Microsoft Advertising Certified Professional (Apr2021)-Issued by Microsoft.
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Leadership for Academicians of Higher Educational Institutions (Five-day training program - Feb 2022) conducted by NITTR, Ministry of Education, GoI.
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Fundamentals of Digital Marketing- Nov 2018, Issued by Google Digital Unlocked.
Conferences
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Presented a Paper titled “Perspectives on the Emerging Health Insurance Landscape in India” on 26th March 2011
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Presented a conference paper titled “Product Disposition: Critical Review and New Directions” in the International Conference on “Synchronizing Management Theories and Business Practices: Challenges Ahead” held from 27th to 29th July 2012 at Annamalai University.
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Presented a Paper titled, “The contribution of materialism and frugality to product disposition” at the International Conference on Management Issues in Emerging Economies (ICMIEE-2012) SASTRA University on August 16-17, 2012.
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Presented a conference paper titled “The role of consumer mobile acquisition choice criteria and possession attachment on mobile phone disposition” at Sixth Great Lakes-NASMEI Marketing Conference, December 28-29, 2012.
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Presented a paper titled “Product Disposition Behaviour: Effect of Involvement and Voluntary Simplicity Lifestyle” at the 2nd International Conference on Emerging Markets and Issues in Management (ICEMIM), VIT Vellore, organized on April 19-20, 2013.
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Presented a conference paper titled “Illuminating the Interplay between Disposition Tendency and Disposition Behaviour: A Mixed Methods Study” at Seventh Great Lakes-NASMEI Marketing Conference, December 27-28, 2013
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Presented a conference paper titled “The contribution of frugality and material values to product disposition: An exploratory study” at the International Conference on Management Issues in Emerging Economies (ICMIEE), Conference Proceedings of 2012 International Conference at SASTRA
Patent
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PATENT (Feb 2023) Title: An Automated Helmet with Cloud Based Accident and Alcohol Detection System. Certificate of registration of the utility model No. 20 2023 100 242, Federal Republic of Germany (Urkunde Uber die Eintragung des Gebrauchsmusters Nr. 20 2023 100 242, Bundesrepublik Deutschland).
Publications
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Usha Seshadri, Pranav Kumar (2023) A novel approach to conducting business research after COVID-19: incorporating crisis elements in the study frameworks, International Journal of Law and Management 65 (1), 88-103
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U Seshadri, P Kumar, A Vij, T Ndlovu, (2022) Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era Worldwide Hospitality and Tourism Themes.
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Usha Seshadri (2022) Nonprofits’ Marketing Challenges and Opportunities After the COVID-19 era FIIB Business Review.
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Usha Seshadri (2022) Perceived Risk, Social Influence and The Consumers' Intention to Adopt Mobile Shopping Amid Covid-19 In India: An Empirical Investigation, Journal of Management and Entrepreneurship (2022)
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Usha Seshadri (2022)An empirical evidence on Sub-dimension of Smart Servicescape: A Confirmatory Factor Analysis, IUP Journal of Marketing Management.
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Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504-6519.
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Usha, S. (2012, August). The contribution of frugality and material values to product disposition: An exploratory study. In 2012-International Conference on Management Issues in Emerging Economies (ICMIEE) (pp. 144-148). IEEE.
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Kumar, P., Seshadri, U., & Paramaiah, C. (2021). Business recovery strategies for adversely affected industries in the UAE-covid-19 crisis response. Academy of Strategic Management Journal, 20, 1-12.
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Kumar, P., & Seshadri, U. (2021). Indian retail entrepreneurs and international marketers: a viable business ecosystem for Indian start-ups. Academy of Marketing Studies Journal, 25(2), 1-13.